UMM... Who's next? TaSkeika Brown
Focus is a must-have quality when living this #entrepreneurlife. TaSheika Brown is one focused woman. She fashionably reaches her milestones while reminding others to stay on top of theirs. I have personally been motivated by the way she maneuvers through expansion.
IFPE: Please tell us how UMB came to life?
Brown: As a child, I was always interested in fashion and have wanted to own some type of business. I’ve worked in retail and customer service for the majority of my life, and I have loved that “type” of work. The idea of UMB started in 2013. However, due to so many obstacles at that time, I gave up, which I regret so much!
IFPE: I understand, but everything happens for a reason and UMB is here! I am very happy that you pushed through your obstacles and held on to your dream. What pushed you to pursue owning a boutique?
Brown: I wanted to start a boutique where women could shop for everyday items and also feminine pieces. I also wanted to start a boutique so that I could provide women with items that just make them feel beautiful in their own skin. I love girly things, but I also love really chill items because I’m a mother. There are plenty of days when I want to just be comfortable and cute. I feel as women we have that in common when it comes to fashion, the need to feel good and comfortable in what we wear.
IFPE: Cute and comfortable is always a plus! I have a few of your items on my wishlist right now!
IFPE: I want to get into focus. How do you maintain your focus on your business goals while balancing family life?
Brown: My greatest challenge as a business owner is time management. I have moments where I still struggle with this. Trying to balance being a mom, a wife, working a full-time job, and running a business is a really big challenge. I am currently working on ways to give my family more of my time.
IFPE: Yes, living in the present and taking in those moments with our families is very important. And I do get that struggle. It’s easy for the time to mesh together even when we want to keep it separate.
Brown: True, one thing I do is immediately drop what I’m doing and pull out my phone when I get an idea. I am working on finding balance because I am so passionate about what I do. I am a work in progress!
IFPE: We all are! And I do the same thing. You have to write, type, or text your ideas when they surface because they could disappear in a second! So, let’s hear about some great things that are happening with UMB.
Brown: So far, my proudest moment has been when I received my very first order from a customer outside of the state of Georgia. I will never forget this moment! I was so driven after giving birth a few months ago. I set a lot of goals during my pregnancy. The number one goal I set for myself was to expand my audience. This continues to be my biggest goal. I truly believe that you limit, not only yourself but your business when you focus on just the local market. This was my greatest mistake when I initially launched my boutique. I limited myself. I was afraid of the unknown. I was afraid of doing too much. Stepping outside of the box and investing more into my ideas has truly helped my business grow more this year.
IFPE: Wow. Sometimes we unknowingly create limits for ourselves. But you assessed and addressed the situation, and figured out what would work for you and your business! Has there been anyone in particular that gave you that extra push when you needed it?
IFPE: It's Manifestation time. Where do you see UMB in a year?
Brown: I definitely see UMB being a very profitable business with a high percentage of customer loyalty. I see UMB outgrowing my current residence and owning a showroom in a nice location. I honestly see my business as being my primary source of income, which makes me so nervous, yet, excited to think about it.
IFPE: You have every right to be excited about your physical boutique. I’m excited for you! Hold on to your vision. What words of advice do you have for anyone else with a vision for owning a boutique or business?
Brown: My advice is to just go for it! Do your research and think of the ways that you want to set yourself apart because this is a very saturated market. There is room for everyone. Don’t get discouraged when the sales don’t come. Re-evaluate what you’re doing and just keep pushing!
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